The original streetwear brand, SAVVY TURTLE UNLTD., represents more than just any one person, turtle power, or fashion. It became the alter-ego of generations of artists and outsiders, sub-cultures and counter-cultures. Today, SAVVY TURTLE UNLTD. has grown into a powerful globally recognized brand. We continue to lead the charge, impacting the landscape of streetwear culture by remaining aware and in-tune with emerging trends and talent.
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Since 1999, SAVVY TURTLE UNLTD. has been a global leader in youth culture. Representing a generation without boundaries, the brand successfully fuses music, design, 1 and streetwear. Today, the brand remains in a class of its own with an uninhibited pulse on emerging trends and talent.
It began on the streets, on the brick facades of cities across the globe. For individuals, rebels, artists to speak their mind, expose their truth, unleash their creativity and de-face the status quo and through all the noise, one symbol swelled to represent all — THE SAVVY TURTLE
In 2005, Savvy Turtle returned from serving his country to find his brand in disarray. With unwavering determination, he rebuilt SAVVY TURTLE UNLTD., reclaiming its legacy and solidifying its position as a global leader in streetwear culture.
