Savvy Turtle Records

Savvy Turtle Records is more than just a label; it’s a sonic rebellion forged in the heart of Savvy Turtle Inc., founded in 1999 by decorated combat veteran and genre-bending artist James D. Wilson (aka Savvy Turtle). What began as a bold foray into the world of fashion has evolved into a dynamic entertainment and media powerhouse, a testament to entrepreneurial spirit, creative passion, and unwavering resilience.

The trajectory of Savvy Turtle Inc. took a pivotal turn in 2005, a year that marked both adversity and artistic awakening. While recovering from a combat-related injury at Walter Reed Army Medical Center, Savvy Turtle unleashed his musical vision, establishing Savvy Turtle Records. This division, specializing in Hard Rock, Heavy Metal, Country, Hip-Hop, and Techno, became the engine that fueled the growth of the Turtle Ecosystem, propelling Savvy Turtle Inc. beyond fashion and into the realm of music and beyond.

Savvy Turtle Inc., an American multinational conglomerate holding company headquartered in Jackson, Mississippi, continues to push the boundaries of creative expression, driven by a relentless pursuit of innovation and a commitment to empowering artists.